rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart is just Chinese co
consumers have to pay for.
The cause of the advent of the black consumer
Internet has changed a lot these days. So more and more consumers tend to choose the Internet as the direct way to resolve their own problems. instead of waiting for slow legal procedures or consulting with consumer groups. Recently most consumers seem to evolve into "super consumers", who legally suppress the profit
be of normal size, 6cm*1.2, and much emphasis will be put on the simple, crystal packaging of the product, with the company’s logo on its transparent surface. The product should be priced at 15,000 won. In terms of choosing the right distribution channel, we came to the conclusion that the company should set up its own stores of its brand uniquely for the maintenance of its good reputation.
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year
right way.
Even the students study on their own with 눈높이, if there is no positive change to them, the students feel this gap.
The first step of Consumer Choice
-Need recognition
Usually, the service receiver tend to find out what they need or want, but in this case they are young to do this.
Their parent feel needs of extra education for the kids.
The second step of Consumer C
direct import of hybrid cars from foreign countries. Unless there is a political change in Korea, effort of environment-friendly activity related to transportation in FedEx seems impossible.
Main economic impediment facing FedEx Korea is the economic depression which can cause the dramatic rise in related costs. For instance, the change in oil process can be a crucial economic factor since Fed
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product category
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing
Direct marketing에 대한 인식의 변화 : 4대 매체를 보조하는 수단, 외주 → 통합 마케팅의 일환
George Patterson case
90th ‘Direct marketing = direct mail, telemarketing’ , 단지 BTL의 한 수단
회사 조직을 DM을 기반으로 한 communication 대행사로 개편
그들이 행하는 모든 활동에 DM이 녹아들도록 변화
Right targe
Consistency with Self-Concept
Our mental view of who we are
self-concept help us define who you are
owning this brand is important to their self-definition and
is personally relevant
Values
Beliefs about what is right, important, or good
Consumers motivated to attend to and process information
when they find it relevant
Goals
Outcomes that we would like to ach